Andrew Scott

#financialservices #digitalmarketing #assetmanagement #startups #fintech #agile #projectmanagement #wordpress #automotive #analytics

Connecting people and technology

Onesight

Onesight from Coformance Ltd is a collaborative workbench that helps people engage with data to make the right decisions.

Digital WAM

a peer group for heads of digital in the wealth and asset management industry

CoDrive

an application which transforms the car ownership experience for owners and manufacturers.

Services

interim

Interim management of business and project teams, consultancy for building and fixing digital platforms.

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wordpressservices

Solving SMB and enterprise challenges with WordPress. Build & deliver websites and applications.

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trainingservices

Training, speaking and leading an industry group for driving digital marketing in asset management.

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Latest Posts

Embracing the Internet: What’s new in 2016? | GForces Blog

Embracing the Internet: What’s new in 2016? | GForces Blog

18 May, 2016

Start TwitterButton Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer groups – representing … Read more


Andrew Scott
Choosing a B2B Ecommerce Platform: Weighing the Risks | Practical Ecommerce

Choosing a B2B Ecommerce Platform: Weighing the Risks | Practical Ecommerce

17 May, 2016

When considering a B2B ecommerce platform, it is important to understand the strengths and weaknesses of the software solution you select. There are, in my experience, three types of software for B2B companies to choose from. First, some software solutions are primarily open-source content management systems without dedicated support teams. Examples are WordPress, Umbraco, and … Read more


Andrew Scott
uber

How Uber conquered London | Sam Knight | Technology | The Guardian

14 May, 2016

Every week in London, 30,000 people download Uber to their phones and order a car for the first time. The technology company, which is worth $60bn, calls this moment “conversion”. Uber has deployed its ride-hailing platform in 400 cities around the world since its launch in San Francisco on 31 May 2010, which means that … Read more


Andrew Scott
Which B2B ecommerce sites are getting it right? Here’s 15 of the best… | Econsultancy

Which B2B ecommerce sites are getting it right? Here’s 15 of the best… | Econsultancy

13 May, 2016

Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from.  As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites. I’ve asked the Econsultancy team, found a few myself, … Read more


Andrew Scott
straight lines

Ratio – 5 ways to measure the impact of your content marketing

3 May, 2016

“Why on earth aren’t we using this already?” That is the response we had whilst running a recent workshop for a B2B client. We were in the midst of showing them how they could extract a complete digital history of a prospect or existing customer’s interactions with their brands through their digital channels, and how … Read more


Andrew Scott
8 things that will occupy Automotive Digital Marketeers in 2016 – sophus3

8 things that will occupy Automotive Digital Marketeers in 2016 – sophus3

26 April, 2016

#1 ‘Add to basket’ the next new website feature? The possibility to ‘click to buy’ a new car online is seen as one of the more absurd fantasies of the dot-com boom which evaporated as cold reality took hold. But now in Europe both Citroën and BMW have implemented the facility to buy their cars … Read more


Andrew Scott